ONE PLAN'S SECRET
TO ACA SUCCESS

As a participant in the ACA Marketplace since its inception, this large North Carolina-based health plan had seen it all: the turbulent rollout, competitors coming and going (and then returning), and a resurgence driven by the current administration as well as the pandemic. Despite these challenges, this plan now manages roughly 70% of the ACA membership in North Carolina and is present in all 100 counties in the state. Here's how they did it.